Sometimes, there's those moments where you have to make something at the last second. The #BakeWithUs campaign, created for Duncan Hines, showcases the ease of using their boxed baking products, especially if you're in a pinch.

With amusing copy and fun visuals, the campaign is engaging and attention grabbing. In order to bring a sense of authenticity for this campaign, all photography captured and the food shown were done by me.

With the target audience being millennials and gen Z, an emphasis was placed on creating ads catered to these age groups.

The first set of ads are print based, with a billboard and magazine spread created. The visuals are meant to showcase the products themselves, while the copy highlights the a situation they might be used for.

With the younger target audience in mind, digital billboards were created to reach a wider audience in city environments.

Social media carousel ads were also created, with the intention of being shared on Instagram.

Additionally, a sponsored TikTok advertisement was conceptualized and created. It showcases the usability of Duncan Hines' products, with irony present in the script to strengthen the campaign and establish engagement with viewers.

For video platforming websites, a text-based commercial was created, intended to serve as sponsored ads.

A sweepstakes contest was created. A custom microsite meant to host the sweepstakes was created, highlighting winnable merchandise and displaying the terms and conditions to participate in it.

Shown below are all the merchandise products created to be used for the sweepstakes; a focus was placed to design the merchandise with positive affirmations, in order to fit in with the campaign.

The first winnable item is an apron.

With cleanup commonplace after baking, a hand towel is also included for this purpose.

Additionally, a tote bag; it can be used to carry baked goods, or as general storage.

Lastly, a set of oven mitts. Note that for display purposes, only one is shown.